From Our CEO


When COVID-19 hit, I launched DNF. Despite the challenges, I stayed focused on my mission. Without in-person events, I relied on your trust to bring my vision to life. Every part of DNF, from product descriptions to packaging, had to connect with you before you even saw the products.

DNF is incredibly personal to me. It's more than just a brand; it's about creating an experience and sharing my passion with you. For a long time, that experience was all you had to hold on to, and I made sure it was filled with my personal touch and authenticity. This has shaped how I connect with you even now. 🤍

Your trust means everything to me. It shows that you know I'm not just making products for the sake of it. I'm crafting items I love, with your needs and desires in mind. This trust drives me to deliver amazing experiences through every product. At DNF, it's not just about the products; it's about the feelings and connections they create.

With a commitment to quality and a deep understanding of what you want, I continue to shape DNF into a brand that truly resonates. It's a journey where I pour my heart and soul into every creation. Join me on this exciting path, where the personal experience is at the heart of everything we do.

You deserve the best. You deserve DNF. Cheers to luxury! 🥂
-Brittany