About DNF


At DNF, inclusivity is everything. As a female and black-owned business, we're redefining what true luxury means—making it accessible for everyone.

We curate ethical, sustainable products that elevate your lifestyle without breaking the bank or compromising your values. From our signature coconut wax wooden-wick candles to natural skincare, exquisite homeware, and eco-friendly clothing and accessories, we have something for everyone.

"De novo" means a fresh start, and that's what we aim to give you—a journey of self-care and well-being. Our products are luxurious and crafted with your health and happiness in mind.

Inspired by culture and driven by abundance, blessings, healing, and growth, each item we offer has a deep personal connection. We want to bring joy and happiness, letting you indulge in true luxury. Celebrate diversity, inclusivity, and well-being with us. Experience luxury that speaks to your soul at DNF.

Together, let's embrace our shared humanity and uncover the true meaning of abundance. Cheers to luxury! 🥂

-Brittany | Creative & Owner, DNF