About DNF

As a female and black-owned business, inclusivity is at the heart of everything we do. We believe luxury should be accessible to all, and we're here to redefine true luxury.

At DNF, we carefully curate ethical collections and create sustainable products designed to enhance your lifestyle without breaking the bank or compromising your values. From our signature coconut wax wooden-wick candles to natural skincare, exquisite homeware, and sustainable clothing + accessories, our collections offer something for everyone.

Our name, "de novo," represents a fresh start, and that's precisely what we aim to offer you—an opportunity to embark on a journey of self-care and well-being. Our products are not just luxurious; they're crafted with your health and happiness in mind.

Inspired by culture and driven by a pursuit of abundance, blessings, healing, and growth, each item we offer is infused with a deep personal connection. We want to create experiences that bring joy and happiness, allowing you to indulge in the true essence of luxury. Join us on this remarkable journey, celebrating diversity, inclusivity, and well-being. Experience a new dimension of luxury that speaks to your soul at DNF.

Together, let's embrace the beauty of our shared humanity and uncover the true meaning of abundance. Cheers to luxury! 🥂

-Brittany | Creative & Owner, DNF